Top 25 Mobile Opportunities 2008 - 2010
The Norwegian research company ‘THE 3G’ has produced a highly interesting report on the top mobile service opportunities in the consumer market. The report ranks the Top 25 mobile consumer service opportunities beyond speech and messaging. It offers insight of high value for mobile services prioritising and planning - and for mobile strategy work at large - providing outlook, drivers, constraints, service features and details for each of the current top 25 consumer market opportunities. A 10% discount on this report is being offered for customers of Paul Budde. For more information or for purchasing the report please visit www.THE3G.com/reports.htm or contact the authors Bent Skullerud and Erik Wiese-Hansen on skullerud@THE3G.com. To claim your discount you need to mention ‘BuddeComm’. From the vast number of mobile service opportunities, THE 3G keeps track of and analyses the ‘at any time’ 200 most promising service possibilities. From this the top consumer service opportunities have been identified and presented in this report. The services have been ranked according to forecasted global scale and growth rates.
The Mobile Business Landscape
The mobile business landscape is in rapid change. It is characterised by a high level of innovation, but also by uncertainty about the way ahead and future service directions. THE 3G uses a clear-cut model as a framework for services growth analyses, comprising Technology, Market Offerings, Market and Industry as the main components.
A high number of parallel changes are taking place in the mobile business landscape, with the Technology side foremost characterised by emergence of many enabling technologies, ongoing convergence and higher network capacities. The Market side is characterised by mobile increasingly being integrated into people’s lives and increasingly individual and diverse mobile usage. The Market Offerings side is characterised by increasingly potent services and devices, emergence of the long tail and consumer brands increasingly populating mobile offerings. The Industry side is characterised by intensified competition, ongoing structural changes and an expanding mobile ecosystem.
Complexity and Services Constraints
While there is a range of emerging and maturing mobile technologies and high enthusiasm about mobile possibilities in the market and industry, there are a number of factors hampering growth. Of these, THE 3G views the following factors to be the most important negative forces. Combined, they constrain mobile growth and the growth potential of individual service opportunities.
Table 1 – The biggest problems facing mobile growth
|
On the Technology side: |
- Varying Handset Characteristics. - Battery Constraints. |
|
On the Market side: |
- People’s Ability to Absorb New Services. - New Services Requiring Phone Replacement. |
|
On the Market Offerings side: |
- Pricing. - Usability. |
|
On the Industry side: |
- Immature Mobile Ecosystem. - Complexity of Business. |
(Source: THE 3G)
Top Service Opportunities 2008-2010
Through its extensive research THE 3G finds the most promising services in terms of revenue outlook in the 2010 timeframe to be mobile TV, mobile music downloads, mobile ringback tones, mobile sports updates, mobile VOD (video on demand), mobile games and mobile music stations. Of these, mobile TV stands out with the by far highest growth rate and with the strongest industry push behind it.
Important though, the services with the most potent growth rates are found further down the top 25 list, rising from a lower base. Players seeking to catch trends or seeking early positioning will be particularly interested in finding that many of these services are shooting up with growth rates between 50 and 120 per cent. These are services related to mobile entertainment, advertising, commerce, social networking and more.
The report “The Top 25 Mobile Service Opportunities for the Consumer Market 2008 - 2010” distinguishes itself from other forecast reports in the mobile field. Rather than extrapolating current trends, THE 3G maintains an updated understanding and representation of the mobile field by monitoring and pulling together information and insight from a wide range of mobile-centric resources. From this, forecasts are made based on how technology, industry and market conditions are considered to impact growth of the individual service opportunity. The forecast data has further been calibrated utilising publicly available forecast data.
The report is written for strategic management, business analysts, market researchers, market planners, product managers, partnering and service portfolio managers and other key individuals at enterprises targeting the mobile field.
See also:
Global - Mobile - Statistical Tables by Country
Global - Mobile - Subscriber Statistics
Global - Mobile Content & Services – 2008
Global - Mobile Data - HSPA & IMS
Global - Mobile Data - Location Based Services & GPS
Global - Mobile Data - M-Commerce & M-payments
Global - Mobile Data - Mobile TV & Video Media
Global - Mobile Data - Overview & Analysis – 2008
Global - Mobile Data - Telemetry & RFID
