THE VOD EXPLOSION – APRIL 2002
Research from Strategy Analytics predicts that half of U.S. homes will be regular video-on-demand users by 2008, spending $26 billion on VoD services during the next seven years.
The research firm found that more than 8 million US homes are passed by VoD-capable cable networks. The number is expected to rise to nearly 50 million by the end of 2003.
Activated VoD homes (those with set-top boxes loaded with VoD software) number about 2 million today, and could rise to 7.6 million by end 2002.
VoD revenues are forecast to reach $287 million in 2002, but will then rise rapidly to reach $3.5 billion by 2005 and $8.2 billion by 2008. Subscriptions will be the leading VoD business model, accounting for nearly two thirds of revenues, according to the research firm.
Source: SkyReport.
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