NUA INTERNET SURVEY – SEPTEMBER 2001
One of our researchers brought the following list to my attention. Produced by the Network Users Association (NUA) on a weekly basis, it records the headlines of a range of research papers written around the world.
Again and again this shows the tsunami that is currently gathering force within society and the economy. The way the incumbents in our industry have conducted business over the last 50 years is no longer relevant and the market is crying out for new business models. The list shows that our society is embracing the Internet and all forms of e-services and e-communications (see the first 15 points on the list). The corporate response seems to be one of scepticism and they seem to be failing to adequately e-communicate with their potential customers (the last 2 points on the list).
It looks as though the incumbents are nervous about the future and they seem to be looking in the wrong direction. The e-customers are out there, but the current business models must be changed to accommodate them – otherwise they will give their business to the new, more ‘switched-on’ operators that are waiting in the wings.
Here are the headlines of the NUA list:
Four in five US kids online;
British women shopping online in droves;
Ecommerce growing in Ireland;
Teens tipped for online spending spree;
Young students rely on Internet;
Elearning to thrive in Europe;
Online banking increasingly popular in US;
Swedes most likely to bank online;
Half of Singapore households online;
Broadband Internet use increasing in Hong Kong;
Three in five US households online;
Two in five Germans have Net access;
Healthy growth for home access in Israel;
Over 22m go online regularly in Korea;
New technologies make life easier;
Managers sceptical about value of Websites;
Corporates fall down on email responses.
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Tagged in: Europe
