A new report by Internet research firm comScore has found that slightly more than 5% of all internet traffic, defined as browser-based page views, from Australian users come from non-computer devices. The research found that 5.3% of all Internet traffic in Australia is generated by either mobile phones, tablets, or other web-enabled devices like e-readers and game consoles.
Australia is in fifth place among the 10 markets around the world discussed in the report, in terms of the highest percentage of non-computer generated Internet traffic.
When Australians access the internet, 63.9% are using their smartphones, while 29.7% are connecting on tablets, and 6.4% are using other devices. The research puts Australia among the highest penetrated markets for tablet usage.
Canada showed the highest percentage of non-computer traffic coming from tablets at almost 40%. Singapore followed, with tablets contributing 34.4% of non-computer traffic. In Australia, the U.S., and UK, tablets accounted for at least 24% of non-computer traffic. Across these markets, nearly 1 in 4 page views made on mobile and connected devices came from a tablet
The amount of non-computer internet traffic in the US grew from 6.2% of the total in May 2011, to 6.8% of the total as of August 2011, driven largely by increased usage of tablets to get online. During that period, Internet traffic from tablets increased from 22.5% of non-computer traffic to 28.1%.
In the US the percentage of traffic driven by tablets has risen from 20% to nearly 30%. Mobile, which continues to contribute the highest percentage of traffic among non-computer devices, showed a 3.8% decrease in its share of non-computer traffic since May 2011. Similarly, other web enabled devices saw nearly a 2% decline.
For further information, see separate report: Global – Internet – Search Engines, Websites and Internet User Statistics
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