Vodafone also reported strong message growth, with their TXT service recording 68.5 million messages during December 2002. However it is with their multimedia messaging PXT service that Vodafone was claiming a strategic advantage, as it is still the only MMS service where customers can send messages to Optus and Telstra handsets. Vodafone now has 15,000 active PXT users, sending and receiving some 5,000 PXT messages per day. These are very small numbers compared with SMS usage, but Vodafone and the other carriers are pinning their hopes on greater usage in the future.
In August 2003 Telstra and Optus interconnected their MMS services and this will certainly improve MMS usage.
Table 1 – Commercial MMS deployment by vendor – 2003
(Source: EMC, 2003)
EMC reports that there are signs that investment activity is beginning to pick up among operators. However, unlike the SMS market where growth was explosive, with MMS growth is expected to be more evolutionary.
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