According to Japan’s Ministry of International Trade and Industry (MITI) the business-to-consumer electronic commerce market in Japan is expected to grow to Y3 trillion (about US$25 billion) by the year 2003.
This would be a fifty-fold increase over the Y65 billion in sales last year. Full-scale penetration of e-commerce is seen happening around 2001.
Personal computers and related products dominated business-to-consumer online sales in 1998, amounting to Y25 billion, or about 40% of the market. In 2003, however, MITI says travel will account for a leading 30% market share, worth Y910 billion, followed by automobiles and PCs.
As for the establishment of a legal system, which is necessary for promotion of e-commerce, an ‘information society’ action plan was announced by the Japanese government in April. Under the plan, numerous public and private sectors will take measures to guard information privacy and ensure the security of electronic shopping.
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