The telecommunications market in Australia is dominated by three firms, Telstra, SingTel Optus and VHA (Vodafone); however it includes a large number of second-tier firms, some of these being large in their own right. Many second-tier companies provide access to fixed line and mobile voice services, as well as Internet access via fixed line or wireless technologies.
The second-tier market is competitively vibrant and offers a very diverse range of products. Price competition is also enhanced by the presence in the industry of many smaller resellers and network operators.
Revenues in second-tier mobile services and data services (including Internet access) continue to show satisfactory growth. However, the fixed voice market is declining in the second-tier market at an even faster rate than it is in the first-tier market – it fell by more than 11% in 2008/09, and more than 8% in 2009/10.
With the arrival of the NBN all companies will have to reorganise and reposition in order to successfully participate in this new environment.
The market and its key players are analysed in a new BuddeComm report. Companies covered include: AAPT, Amcom Telecommunications Limited, gotalk, iiNet Limited, Internode, Macquarie Telecom, M2 Telecommunications, Nextgen Networks, TPG Telecom, TransACT Communications, Vodafone Hutchison Australia.
For more information see: Australia – Telco Company Profiles – 2nd Tier
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