With broadband rapidly reaching mass market proportions, users are preparing for the converged market that is unfolding before our eyes.
It takes from 18 to 36 months for the first 25% of broadband users to make the move from ‘always-on-Internet’ (for which 300/500Kb/s is sufficient) to the 2Mb services needed for video clips and broadband TV.
Customer demand among this group of users is currently running ahead of supply, but the supply is rapidly catching up.
This, in its turn, will further boost the content market, which is more than ready to deliver video-based services. Dating back to the dotcom years, literally thousands of content providers are ready to start marketing a range of video-based services.
The industry will need to come up with some very interesting triple-play models, which need to be highly marketing-driven – and at levels of sophistication hitherto unheard of in our industry. Consumer Electronic (CE) vendors are going to play a key role here, driven by the insatiable demand for DVDs, LCDs and plasma screens – and soon DVRs. These devices, on their own, will increase demand for content services that match customer experience.
Companies such as News Limited would like to turn this into a market based on proprietary products, but it is to be hoped that industry standards will prevail. Digital TV, iTV and a range of developments coming from this industry are going to supply another interesting dimension to this rapidly converging market.
Duration: 14 minutes
Download: Triple Play (mp3 – 6.2MB)
For further information see: Convergence Reports
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