Competition is driving Uganda telecoms market.
Once referred to as the Pearl of Africa, then devastated by civil war, peace and radical economic reforms have transformed Uganda into one of the fastest and most consistently growing economies on the continent. The entry of South Africa’s MTN as the second national operator to compete in all telecom services, including mobile, has revolutionised the sector.
A new simplified and converged licensing regime has significantly reduced barriers to market entry and increased competition, but this has also led to an unsustainable price war between now five major mobile networks – MTN, Zain (formerly Celtel), UT, Warid Telecom and HiTS Telecom in which France Telecom’s mobile unit Orange has bought a majority stake. However, at a market penetration of only around 30% there is ample room for further growth, and hundreds of millions of US$ are being invested into new infrastructure.
In an environment of rapidly falling average revenue per user, the mobile operators are trying to find ways of generating additional revenue streams. Mobile data and 3G broadband services as well as m-payment and m-banking services are at the forefront of this development, in a country where less than 10% of the population currently have Internet access or hold bank accounts.
In the broadband sector, competition comes from traditional ISPs offering wireless access using a variety of technologies, including WiMAX. At least two of the mobile operators have themselves adopted this technology as an overlay to their GSM networks. In addition, both fixed-line operators, Uganda Telecom and MTN Uganda offer a range of data services including ISDN, ADSL and local and international leased lines.
However, broadband tariffs have remained high because landlocked Uganda depends on satellites for its international bandwidth, but strong growth in the number of cybercafes and other public access facilities has helped to increase Internet awareness and usage.
The arrival of international submarine fibre optic cables at the African east coast for the first time in 2009/10 will dramatically reduce the cost of international bandwidth and enable converged voice, data and video/entertainment services. Several national backbone networks are being rolled out, and major initiatives have been launched to bring telecommunication services and the Internet to rural areas of the country.
For more information on the new BuddeComm report: Uganda – Telecoms, Mobile, Broadband and Forecasts see:Uganda – Telecoms, Mobile, Broadband and Forecasts
