Smart.Digital.Connected investigates how Australian organisations participate and benefit in the digital economy, and how they are preparing to engage in the future.
On behalf of Alcatel-Lucent Australia, Nielsen surveyed, in 2012, 275 medium (20-200 staff) to large organisations (200 staff and greater) from a range of sectors including retail, manufacturing, transport/logistics, property, finance and government.
The report reveals a strong acknowledgement of business benefit, including productivity gains and positive growth. It highlights a near unanimous view that active digital economy participation is important to future business success, despite a diversity of adoption, planning and sophistication across the business community.
Businesses see national broadband infrastructure as a key digital enabler and believe their executive and board leadership should more seriously consider how to maximise the benefits.
Several key insights emerged:
- 93% of organisations believe that participation in the digital economy is important to their ongoing business strategy.
- 76% believe that digital participation has already been positive for their productivity and efficiency, while 65% say it boosts profitability and growth.
- Almost a quarter of businesses consider themselves ‘enthusiastic leaders’ in the digital economy, while 69% say they are prepared to benefit in the future.
- The vast majority of businesses are already broadband-enabled, but three quarters of respondents recognise emerging national broadband infrastructure, incorporating the National Broadband Network and future mobile networks, as an essential driver for future digital participation.
- An overwhelming 80% of respondents believe that business digital economy participation should be integrated into executive and board all-of business strategic planning.
- The majority of respondents (62%) outlined customer demand and expectation as primary factors encouraging their participation in the digital economy.
- Digital economy participation is changing business operating models, with greatest influence on customer relationship management (54%), followed by cost management and scalability (36%).
- Almost 80% agreed that telecommunications service providers are valued advisors for the creation of their future digital business models, highlighting an emerging opportunity for networked service development and delivery.
- Affordability and accessibility of digital services, including high-speed broadband, is an important element to enabling future digital participation.
- Different organisations are at different stages of digital investment and sophistication, but there is a positive common denominator of intent.
- Taken as a whole, the research shows that Australian organisations understand the importance and opportunity presented by digital economy participation but must continue to innovate in order to extract its full potential.
Taken as a whole, the research shows that Australian organisations understand the importance of the digital economy but must continue to innovate in order to extract its full potential.
93% of Australian businesses believe that participation in the digital economy is important to their ongoing business strategy.
75% say national broadband infrastructure will increase their ability to engage in the digital economy.
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