E-Commerce and M-Commerce growth markets of the future
E-commerce is now an important part of the economy, particularly in the developed markets. While e-commerce is still in its infancy in many emerging markets, this is set to change in the coming years especially in China. In 2008 China now has the highest number of Internet users in the world, overtaking the USA. E-commerce growth in the USA remains strong however, with China also offering significant opportunities for those operating in the e-commerce space.
Internet banking has slowly become more popular around the world, with 30% or more of Internet users utilising such services in some markets. However many online banking websites have at least one potential design weakness that could leave users vulnerable to cyber attacks. Improved bank security measures over the last couple of years, such as the introduction of home chip and pin devices is helping to combat this issue.
M-commerce incorporates a range of mobile-driven applications, including payments for parking and theatre tickets (increasingly common in Europe) to mobile banking. Financial transactions via mobile phones are set to soar in coming years as banks and mobile operators move into mobile financial services.
Mobile commerce is potentially important for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It will work best in those areas where it can emphasise the core virtue of mobile networks – convenience. However while there are good applications, the technologies and business models to date have not been well suited to mass market applications. The regulatory environment has also held this market up. This is beginning to change as banks and merchants collaborate with mobile operators. Applications around contactless cards using Near Field Communications are also being developed around the world. Focus has also turned to the developing markets, where mobile phones are being viewed as an opportunity to reach the masses that would not otherwise use m-payment or m-banking services.
In countries such as Kenya and India, national mobile banking systems are thriving and they are literally popping up around the world as well. In Kenya, 3 million out of Vodafone’s 10 million subscribers are using mobile banking services and Vodafone is rapidly rolling the service out in other countries as well.
IIR’s Telecoms Risk & Fraud conference, running from March 23 2009 in London will discuss the best practice for identifying and combating fraud in telecoms markets today. The agenda for this event is now available from http://www.iir-events.com/IIR-Conf/page.aspx?id=17323 and is packed full of insightful operator case studies, informative association sessions and interactive debates. It covers crucial areas including the challenges of SIM Box fraud, NFC and m-commerce fraud, SIM cloning, interconnection and subscription fraud and it addresses the intricacies of combining fraud and security operations.
For more information see – www.iir-conferences.com/fraud
Also see BuddeComm’s research –
2008 Global Digital Economy – M-Commerce, E-Commerce & E-Payments
2008 Global Digital Economy – E-Government, E-Health & Tele-education