Regulators expose data roaming rip-off
Thursday, July 31st, 2008
Regulators expose data roaming rip-off
The EC’s Roaming Regulation entered into force in June 2007. It introduced maximum price ceilings both at the wholesale and retail levels for voice-based mobile telephony. The so-called Eurotariff has led to savings of up to 60% for consumers making use of voice roaming within the EU. From the end of August, retail prices will be reduced again – capped at E0.46 for making calls and E0.22 for receiving calls. A third price reduction is scheduled for July 2009 (to E0.43 and E0.19 respectively), though the Eurotariff will expire in June 2010 unless it is ext ended by the European Parliament and Council of Ministers.
Data services such as SMS, MMS and other data traffic did not fall within the scope of the Regulation, though national regulators have been required to monitor wholesale and retail prices for these services. The EC was also obliged to evaluate, before the end of 2008, whether the Regulation should be extended to cover data services. The first report on these cost analyses (provided to the EC and the European Regulators Group (ERG)) was published in January 2008, covering April-September 2007. The second report, covering up to March 2008, is due to be published imminently. Separately, the EC from May to July 2008 conducted a public consultation on this issue. It has not been impressed with the response from mobile operators: a commissioned report on data roaming services from Connect2Roam revealed the extent to which high roaming prices and lack of transparency have prevented mobile data services from taking off.
The ERG is cautious not to extrapolate too much from its initial conclusions, though it is evident that while prices for data services vary significantly from country to country, across the board they are far higher than can be justified by the cost incurred by operators. In a July 2008 presentation, the ERG showed that the average SMS roaming charge of E0.29 could reasonably be brought down to E0.11, while operator costs can be as low as E0.04. The average cost of sending a text message while travelling in Europe has fallen by about 18% since mid-2007 as operators have reacted to the EC’s threats to legislate, but these gestures have proved insufficient: the EC has recently proposed introducing rules in October that could cut the price of sending text messages when abroad by up to two-thirds. A roaming price has not yet been agreed upon, but is likely to be about E0.12 per text message.
Data as charged per MB also remains excessive: in most countries (with the notable exceptions of the Czech Republic , Malta , Hungary , Latvia , Poland and Slovakia ) charges fell between June 2007 and March 2008. Nevertheless, in four markets ( Iceland , Luxembourg , Poland and Slovakia ) the retail charge per MB is above E10. According to the GSM Association (GSMA) the average price for downloading a MB of data is now just over E5.
Lack of transparency remains a serious problem, in that most consumers are unaware of prices for data roaming or of the amount of data being used. This in turn has led to the ‘bill shock’ which is proving to be one of the principal brakes on customers using mobile data roaming.
A recent study by the Danish regulator is instructive, as it shows all too clearly how much mobile operators are charging against what could be charged while retaining a fair profit. The regulator showed that the tenfold price increase in sending a text message while abroad is not justified by differences in the costs involved in producing the service. Danish network operators pay an average of E0.17 to foreign mobile operators for use of their networks, while the real cost of sending an SMS is less than a tenth of a euro cent. Danish operators also charge customers almost four times more to deliver a text message than they could do while still making a profit.
SMS and MMS roaming charges ˆ’ Denmark – 2008
|
Sending SMS charges |
Current regime |
Regulated market |
|
(E cents) |
||
|
Tax |
6.7 |
0.8 |
|
Operator costs/profit |
9.7 |
2.6 |
|
Foreign operator costs/profit |
17.2 |
0.8 |
|
Total charge |
33.6 |
4.2 |
|
Sending MMS charges |
Current regime |
Regulated market |
|
(E cents) |
||
|
Tax |
16 |
5 |
|
Operator costs/profit |
45 |
18 |
|
Foreign operator costs/profit |
17 |
4 |
|
Total charge |
78 |
27 |
|
Receiving MMS charges |
Current regime |
Regulated market |
|
(E cents) |
||
|
Tax |
12 |
2 |
|
Operator costs/profit |
29 |
7 |
|
Foreign operator costs/profit |
17 |
3 |
|
Total charge |
58 |
12 |
|
Roaming data per MB charges |
Current regime |
Regulated market |
|
(E) |
||
|
Tax |
1.30 |
0.24 |
|
Operator costs/profit |
2.25 |
0.48 |
|
Foreign operator costs/profit |
2.95 |
0.46 |
|
Total charge |
6.50 |
1.18 |
(Source: BuddeComm based on IT-og Telestyrelsen data)
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