The fortunes of BSkyB vary according to the conditions prevailing in each country. In the UK and Ireland it is the default provider of satellite services, and in recent years it has rapidly become the third force in the broadcasting market, after ITV and the BBC. The company developed its own PVR product, Sky+, rather than a pure VoD service, which would require a partnership with a telecoms operator to deliver the service. Earlier this year, it announced its target to have 25% of subscribers on Sky+ by 2010, and by mid-2005 it had sold nearly 900,000 Sky+ PVRs. Its new-look PVR, scheduled to be in the shops in early 2006 to coincide with the launch of its HDTV service, will include a significantly larger hard-drive. BSkyB also signed an agreement with SES Astra in September 2005, renewing the lease on four of its transponders, which brings it total portfolio to 30 transponders. It has over 490 channels listed in its Electronic Program Guide, while the planned revamp of the Sky Guide will take its potential capacity to almost 2,000 channels.
All well and good. Yet the next growth area for the delivery of TV in the UK is through IP, and so it was only a matter of time before BSkyB should secure itself a foothold in the broadband market, and with its hybrid satellite/terrestrial broadband delivery platform place it in direct competition with BT. BSkyB has jus raised £1 billion pounds by selling a three-part bond, and some of the cash went on the purchase of Easynet.
Why Easynet? The company is young and had a struggle to get established initially. Yet during the last few months it has become a proven player. Its consumer arm UK Online has an affordable 8Mb/s service, and planned a 24Mb/s service by the end of 2005 through ADSL2+ technology, which it has been trialling since April. It only had 21,000 broadband subscribers in August 2005, but it reported a 12% increase in profits for the first half year, which is commendable given the cut-throat competitive pricing in the UK. Perhaps the crucial factor for BSkyB is that Easynet has installed its own equipment in 250 BT exchanges in London, Manchester, Birmingham and Bristol, as well as other smaller towns. It was scheduled to extend its local loop footprint to 350 exchanges by mid-2006, covering about 5.8 million households and 850,000 businesses. LLU is important because it offers an operator independence from BT.
In addition to the purchase of Easynet, BSkyB has sufficient funds left (£200 has been rumoured) to expand the LLU footprint further by installing its own equipment in local exchanges. The company’s current Set-top Boxes use a dial up connection to the Internet, which can be upgraded to a broadband connection. This would then enable it to provide the full triple play of IPTV, VoD and straight broadband to its satellite TV customers. Interactive TV, particularly gambling, is a cash cow for BSkyB (£209 million in the last financial year) and the offer of the service through broadband as well as satellite is a sound commercial consideration.
BSkyB’s ambitions would radically change the broadband landscape in the UK. At present, only about 1% of digital lines are unbundled – which does not even appear on the radar compared to countries such as France and Italy – since most competitors have opted to pay a fee to use BT’s exchange equipment. If BSkyB has the money and temperament to get LLU snowballing, as has happened in France within just the last 18 months, then triple play could be much more readily available through DSL within two or three years, so breaking the dominance of the cable operators ntl/Telewest, which can access homes without recourse to British Telecom’s lines.
See also:
British Sky Broadcasting (BSkyB);
BT Group plc – UK;
Europe – Broadband – Fixed Network Overview and Analysis;
Europe – Broadcasting – Market Overview and TV Content;
Global – Convergence – Broadband TV (IPTV);
Technology – IP 5 – Video On Demand.
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