Mobile Lifestreams has published new data on Bluetooth:
- Bluetooth costs are not an issue;
- Wireless industry desperate for Bluetooth to deliver;
- Engineers shouldn’t design applications.
The author, independent analyst Simon Duncan, claims that if Bluetooth does not prove itself to the companies and their engineers that will deploy the first test systems, it stands no chance of getting into the hands of consumers and achieving its intended ubiquity.
Despite some criticism Bluetooth has developed at a break-neck speed for a radio frequency technology offering application-level interoperability. But the industry cannot rest; Bluetooth now needs to prove itself to those who are looking to include it in their company’s products and services for customers, employees, partners or suppliers. Bluetooth offers many opportunities for innovation and upsetting value chains and there is great support for deploying it at present it but it has to deliver over the next year if these opportunities are to be exploited.
- Contrary to much industry debate the cost of Bluetooth technology is not an issue at present, only 7% of respondents see it as the major hurdle Bluetooth has to overcome before it becomes a serious option for their organisation.
- Other survey findings include 25% of respondents seeing Bluetooth as a truly disruptive technology offering strategic competitive edge, whilst 72% expect it to be complementary to mobile (including 3G) with only 9% seeing it as competitive.
Other conclusions of the report include:
- The wireless industry as a whole needs Bluetooth to deliver and prove the case for mobile data applications to pave the way for 3G.
- Built by engineers – yes; designed by engineers – no! The key challenge facing Bluetooth applications is to deliver radically simple ease of use – which in turn means wresting application design from the hands of the engineers who currently dominate the technology. Failure to do this could send Bluetooth the way of WAP.
- Bluetooth offers considerable opportunities for upsetting existing value chains by offering an alternative to 3G and supporting the deconstruction of personal devices.
- Despite this, initially at least, voice is likely to be Bluetooth’s killer application.
- In practice a number of aspects of the Bluetooth specification, most notably scatternets, should be avoided.
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